Diamon’T, the name famous for its cheeky rhinestone messages on hen-night T-shirts, wedding-morning thongs and honeymoon bikinis, is set to make a sparkling entrance into the wider fashion world at the Clothes Show, Birmingham NEC, December 3rd-8th 2004.

The secret of their success so far has been spelling out who’s who – Sexy Bridesmaid, Gorgeous Bride, Hen Party and Just Married – for hen parties, informal wedding rehearsals and newly-wed pool posing.

Tara P-T was amongst the first to catch on to Diamon’T wear, and the collection featured in GMTV’s Interactive Wedding in both 2003 and 2004.

But brand new at the NEC comes Sparkleshop, which takes the idea out to a wider world – after all, why should bridal parties have all the fun!

There’s a brand new range of sassy, sparkling statements for a girl with confidence who likes to get her message across;

  • Shopaholic, city-living, cocktail-loving Urban Angels can choose from ‘Material Girl’, ‘Party Princess’, ‘Va Va Voom’, ‘High Maintenance Chick’ and more.
  • Spoilt, champagne-sipping, flamboyant Hollywood Starlets can pick ‘Glamour Puss’, ‘Pink Lady’, ‘Luscious’ and ‘Born To Wear Diamonds’ among others.
  • And streetwise, mischievous, fun and funky Sassy Chicks can go for their own messages, including ‘Kinky Minx’, ‘Miss Behave’, ‘Born Lippy’ and ‘Jelly Baby’.

To make sure the girls can truly express their individual style, every motif in the DIY Collection comes in easy, iron-on form for their favourite T or top – or the company will provide a ready-made selection.

And to make doubly sure they sparkle to the max, shoppers can choose from a shimmering array of accessories – bracelets, brooches, handbag charms and more.

Those not lucky enough to get to the Clothes Show – the biggest fashion event of its kind in the world – can surf to the One Stop Sparkle Shop on www.sparkleshop.co.uk

And anyone who has wedding bells in mind can find the original bridal wear on www.diamon-t.com

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