HAND-MADE NOT BECAUSE WE HAVE TO. BUT BECAUSE WE WANT TO.
Somewhere, doubtless, there’s a machine that can churn out boots, of a sort, in the blink of an eye, at the push of a button.
But they wouldn’t be our sort of boots. They wouldn’t feel so good. They wouldn’t fit so well. They just wouldn’t be up to the job.
Of course, making Hunters by hand is harder, granted.
But in our long experience, there’s no other way to make the kind of boot we’d be happy to put our name to. The kind of boot that you’d be happy to wear.
And if that means it takes a whole working week to make a pair of Hunters from start to finish, then that’s the way it has to be.
You just can’t rush perfection.